by Jessica Johnson | Mar 20, 2025 | Activate Insights
As a marketer, you know that the most vital part of any campaign is understanding who your target audience is and what they value. That’s no different in healthcare marketing. Of all these potential audiences, however, marketing to health plans (aka payors or payers)...
by Jessica Johnson | Jan 18, 2024 | News
There’s been plenty of cross-industry discussion about what to do (and what not to do) with generative AI tools, such as ChatGPT. This technology can be incredible for generating content, delivering quick answers to questions that a search engine may not return as...
by Jessica Johnson | Dec 1, 2022 | Industry Updates
With 2023 quickly approaching, we’ve complied the top healthcare stories from November to help busy communications professionals stay up to date on the latest industry news. On the public health front, the COVID public health emergency has been extended into the new...
by Jessica Johnson | Nov 16, 2022 | News
UpCity is a resource that connects over 1.5 million businesses to providers they can trust. These providers include accounting firms, HR consultants and advertising firms – among which strategic healthcare marketing agency Activate Health has been named a 2022 winner....
by Jessica Johnson | Nov 1, 2022 | Industry Updates
As we step into quarter three, our Activate Health team has put together the top headlines impacting the healthcare industry this October. This month, a number of mergers and acquisitions have come to fruition despite numerous surveys reporting increased health...
