by Breann Chast | Jun 7, 2024 | Uncategorized
Activate Health CEO Sarah McLeod was highlighted in Bold Journey, an online magazine dedicated to providing readers with valuable insights from various professionals. In her Q&A feature, she discussed her experience in the healthcare marketing and public relations...
by Breann Chast | Jun 1, 2024 | News
More people are spending more time online than ever before. According to Pew Research, 85% of Americans use the internet daily, and nearly one-third say they are “almost constantly” online. Reaching your healthcare audience in a crowded digital space requires a...
by Breann Chast | May 19, 2024 | Uncategorized
Sarah McLeod, CEO of Activate Health, discussed her expertise in marketing and public relations with Abe Alon from Medium, a platform that delivers insightful perspectives, valuable knowledge, and life wisdom to over 100 million readers. Explore Sarah’s path from...
by Breann Chast | May 7, 2024 | News
There are many factors to weigh when crafting a healthcare media strategy for your brand. A multichannel approach can be especially effective to get your audience’s attention compared to a siloed approach or relying on a single venue, like social media. Multichannel...
by Breann Chast | May 1, 2024 | News
Welcome back to our two-part series on media planning for healthcare. Our second installment dives into how the 5 Ps (product, price, place, promotion, people) can inform your strategic efforts. We’ll be outlining how you can use this framework to enhance your...
