by Breann Sheckells | Jun 1, 2024 | News
More people are spending more time online than ever before. According to Pew Research, 85% of Americans use the internet daily, and nearly one-third say they are “almost constantly” online. Reaching your healthcare audience in a crowded digital space requires a...
by Breann Sheckells | May 19, 2024 | Uncategorized
Sarah McLeod, CEO of Activate Health, discussed her expertise in marketing and public relations with Abe Alon from Medium, a platform that delivers insightful perspectives, valuable knowledge, and life wisdom to over 100 million readers. Explore Sarah’s path from...
by Breann Sheckells | May 7, 2024 | News
There are many factors to weigh when crafting a healthcare media strategy for your brand. A multichannel approach can be especially effective to get your audience’s attention compared to a siloed approach or relying on a single venue, like social media. Multichannel...
by Breann Sheckells | May 1, 2024 | News
Welcome back to our two-part series on media planning for healthcare. Our second installment dives into how the 5 Ps (product, price, place, promotion, people) can inform your strategic efforts. We’ll be outlining how you can use this framework to enhance your...
by Breann Sheckells | Apr 12, 2024 | News
Healthcare media planning can be daunting. The complexity of the industry combined with an increased focus on metrics puts pressure on marketers to consistently deliver strong results. It’s important to take a strategic approach to healthcare media planning so you can...
