by Breann Sheckells | Nov 8, 2024 | News
Public relations (PR) and marketing go hand in hand, yet they each play a distinct role in shaping your healthcare brand. But really, what is PR? Simply put, PR is strategic communication designed to build relationships between an organization and its audience. In...
by Breann Sheckells | Oct 20, 2024 | News
In today’s digital-first world, healthcare organizations can no longer afford to ignore the power of online reviews and social media. Healthcare has become more transparent and the wide adoption of social media and search platforms has transformed how people make...
by Breann Sheckells | Sep 15, 2024 | News
The United States gets a bad deal when it comes to healthcare. Not only do we experience the worst health outcomes of any high-income nation, but we also pay nearly twice as much per person for care. To make matters worse, long-standing inequalities in access leave...
by Breann Sheckells | Jul 17, 2024 | News
Success in the healthcare industry requires staying on top of the latest trends, particularly in the dynamic B2B sector. However, this is no small task. The rapid pace of technological advancements and the crop of regulations that are constantly emerging in response...
by Breann Sheckells | Jul 11, 2024 | Healthcare Marketing Firm News
When selecting a PR agency, healthcare specialization is critical for organizations in this industry because of its complexity. Fortunately, Activate Health has decades of combined experience from our team’s marketing and PR roles at health plans, health technology...
