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How AI is reshaping healthcare PR strategy (and why earned media is more important than ever)

How AI is reshaping healthcare PR strategy (and why earned media is more important than ever)

by Laurel Boehmer Cano | Jun 5, 2025 | Activate Insights

Artificial intelligence (AI) is transforming how people search for information and engage with content, and that’s no exception in the healthcare space. With AI-powered tools like ChatGPT and Google’s Gemini curating answers from authoritative sources, earned...
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