Physician Marketing & PR
The engagement began with the development of a comprehensive marketing, PR and strategy plan, which provided a roadmap for reaching top prescribers of specific drugs. These strategies ranged from targeted media relations (authored articles, interviews with leading healthcare trades) to participation in tradeshows for thought leadership and physician marketing, including speaking opportunities. Upon approval of this plan, Activate Health assisted with a variety of tactics, providing extensive competitive research, creative development of fulfillment and physician marketing materials and content for web and digital marketing vehicles. Our agency also provided ongoing media relations support, helping to secure noteworthy mentions of RetailMeNot’s RxSaver card in a variety of prominent healthcare publications.
We supported a variety of physician marketing activities, including the development of direct mail and fulfillment kits for card distribution in waiting rooms, ERs and urgent care centers, as well as leave-behinds and collateral for RetailMeNot’s sales and conference staff.
We also worked diligently to secure authored articles and interviews in leading trade and physician marketing publications, which included tips for prescription savings and valuable mentions of RetailMeNot’s discount program.
CONFERENCES & TRADESHOWS
Activate Health developed a robust tradeshow plan which included some of the most coveted speaking opportunities for reaching physicians and other influencers like nurse practitioners and physician assistants.