by Laura Reagen | Feb 16, 2021 | Activate Insights
In the early days of Activate Health, our leaders were primarily seen as experts in health insurance and health system marketing. We collaborated with many large, national healthcare organizations looking to engage providers, market to consumers and expand the reach...
by Laura Reagen | Jan 28, 2021 | Industry Updates
This month, a new White House administration drove new healthcare headlines and spurred more regulatory changes. At the same time, the COVID-19 pandemic continues to make the news with rising amounts of vaccine doses being administered, despite some concerns about...
by Laura Reagen | Dec 31, 2020 | Industry Updates
In this month’s recap of the top B2B trends and news you can use when marketing to health insurers, health systems and health technology firms, COVID-19 continues to make waves by inciting policy and regulatory changes, telehealth innovation and more. This December,...
by Laura Reagen | Dec 30, 2020 | Healthcare Marketing Firm News
At the close of 2020, many of the top healthcare marketing firms reflected on a year marked by a global pandemic and the communications and marketing initiatives that came about as a result. The most successful agencies were able to anticipate and address the changing...
by Laura Reagen | Nov 30, 2020 | Industry Updates
From mergers and acquisitions to new CMS mandates, our team is always striving to keep on top of the latest and greatest of what’s happening in healthcare. At the same time, we constantly hear from our clients and partners that they are overwhelmed by the sheer volume...
by Laura Reagen | Oct 14, 2020 | Industry Updates
Following is part of a series on B2B healthcare where we break down some complicated concepts for marketers who are new to this industry, or those simply looking to expand their knowledge in order to advance their career. This post focuses on understanding Medicare...
