by Jessica Johnson | Feb 5, 2025 | Activate Insights
Gallup’s January 2025 poll found that although Americans hold a historically low view of most U.S. professionals, healthcare workers still rank highly. Three in four Americans (76%) trust nurses to do what’s right, making nursing the most trusted profession according...
by Breann Chast | Nov 8, 2024 | Activate Insights
Public relations (PR) and marketing go hand in hand, yet they each play a distinct role in shaping your healthcare brand. But really, what is PR? Simply put, PR is strategic communication designed to build relationships between an organization and its audience. In...
by Breann Chast | Oct 20, 2024 | Activate Insights
In today’s digital-first world, healthcare organizations can no longer afford to ignore the power of online reviews and social media. Healthcare has become more transparent and the wide adoption of social media and search platforms has transformed how people make...
by Breann Chast | Sep 15, 2024 | Activate Insights
The United States gets a bad deal when it comes to healthcare. Not only do we experience the worst health outcomes of any high-income nation, but we also pay nearly twice as much per person for care. To make matters worse, long-standing inequalities in access leave...
by Breann Chast | Jun 1, 2024 | Activate Insights
More people are spending more time online than ever before. According to Pew Research, 85% of Americans use the internet daily, and nearly one-third say they are “almost constantly” online. Reaching your healthcare audience in a crowded digital space requires a...
by Breann Chast | May 7, 2024 | Activate Insights
There are many factors to weigh when crafting a healthcare media strategy for your brand. A multichannel approach can be especially effective to get your audience’s attention compared to a siloed approach or relying on a single venue, like social media. Multichannel...
