How to Build Thought Leadership in Healthcare
Our integrated public relations strategy allowed us to build thought leadership in healthcare trade media outlets for our client.
RAISE BRAND AWARENESS
We positioned the company’s top executives as experts in patient engagement via our media outreach to build thought leadership in healthcare trades such as the IT and technology sectors. We secured bylines and in top-tier healthcare publications, wrote the authored articles and prepared interviewees for reporter inquiries. As a result, dozens of articles were secured.
We leveraged our client’s corporate membership with a professional organization for CIOs and other health IT leaders to conduct an industry survey of these executives. This involved developing a comprehensive strategy, from survey design and questions to administration. Following data collection, we created a results-driven report of key data points. Our strategic media outreach resulted in publications in tier 1 healthcare outlets such as Fierce Healthcare, HIStalk, and Healthcare IT Today. Complementary to our PR approach, the survey also informed white papers, blog posts, social media posts and sales support content.
TARGETED MEDIA PITCHES
As part of our integrated earned media strategy, our pulse on the industry allowed us to position Intrado executives as commentators on key trends in the space and further build thought leadership in healthcare markets relevant to our client’s customers and prospects. Tailored media pitches developed on a per-publication and journalist-specific basis landed our clients in popular healthcare publications including Becker’s Healthcare, HIT Consultant, and MedCity News.