by Laura Reagen | Mar 12, 2020 | News
While our first concerns as a nation should, of course, be on the health and safety of all citizens, those of us who work in the business of healthcare marketing and communications can’t help but wonder about secondary factors as we witness the rapid spread of...
by Laura Reagen | Mar 6, 2020 | Healthcare Marketing Firm News
What is a company without its customers? Behind every organization’s marketing initiatives is a goal to draw in and maintain buyers and influencers, and health care companies are no different, regardless of whether they are marketing B2B or B2C. Customers simply don’t...
by Laura Reagen | Mar 2, 2020 | News
Activate Health was recently recognized by The Manifest, among other highly-ranked agencies in several categories. A sister website to Clutch, The Manifest was launched in February 2018 as an additional tool for agencies to build their online reputation, feature...
by Laura Reagen | Feb 7, 2020 | News
Walking into a brand new decade, there’s plenty of opportunity for savvy health care PR teams to lead the crisis communications charge when it comes to mitigating potential disasters. While most large (think Fortune 500) health care companies do have crisis...
by Laura Reagen | Jan 10, 2020 | News
Healthcare PR agencies and other PR pros should already be familiar with the Cision brand—from media monitoring to vetting outlets for active pitching and outreach, Cision makes our lives easier and our work more targeted on a daily basis. This media giant also...
