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5 Healthcare Trends to Inform Payer Marketing Campaigns for 2024

5 Healthcare Trends to Inform Payer Marketing Campaigns for 2024

by Breann Chast | Feb 23, 2024 | Activate Insights

Leading organizations across the healthcare industry—especially those who are selling in a B2B space—know that building a valuable brand experience makes a difference for your customers and prospects. Relying on promotional content isn’t enough to catch the eyes of...
Best Practices for Social Media in Healthcare

Best Practices for Social Media in Healthcare

by Breann Chast | Feb 21, 2024 | Activate Insights

Social media is a powerful channel when incorporated into your public relations and marketing efforts. In our increasingly digital world, healthcare brands need to have a social media presence and use it purposefully. From brand awareness to thought leadership, social...
Strategic Competitive Analysis: How a Healthcare Social Media Agency Can Transform Your B2B Brand’s Online Presence

Strategic Competitive Analysis: How a Healthcare Social Media Agency Can Transform Your B2B Brand’s Online Presence

by Breann Chast | Feb 1, 2024 | Activate Insights

Social media usage continues. At the start of 2024, more people than ever were on social media platforms. And when it comes to healthcare professionals, a whopping 8 million and counting can be found on LinkedIn. The value of a robust and strategic social media...
Tune Your Pitch: Healthcare Thought Leadership Tips from PR Pros

Tune Your Pitch: Healthcare Thought Leadership Tips from PR Pros

by Breann Chast | Jan 22, 2024 | Activate Insights

Whether you’re a hospital or health system executive, leading a health technology organization, or managing another type of healthcare organization, the work you’re doing to better the lives of patients and consumers is likely always top of mind. And prioritizing care...
The B2B Healthcare Month in Review: April 2023

The B2B Healthcare Month in Review: April 2023

by Breann Chast | May 1, 2023 | Industry Updates

The Activate Health team is back with another roundup of the most impactful healthcare news headlines to save you time. Regulatory news from quarter two includes the end of the COVID-19 national emergency and the start of Medicaid redeterminations. And as 2023...
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