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WIIFM in health IT: Getting back to basics in health technology branding

WIIFM in health IT: Getting back to basics in health technology branding

by Laura Reagen | Feb 16, 2021 | Activate Insights

In the early days of Activate Health, our leaders were primarily seen as experts in health insurance and health system marketing. We collaborated with many large, national healthcare organizations looking to engage providers, market to consumers and expand the reach...
Riding the digital wave of transformation. How digital tools and tech have reinvented today’s healthcare PR and marketing strategies.

Riding the digital wave of transformation. How digital tools and tech have reinvented today’s healthcare PR and marketing strategies.

by Laura Reagen | Aug 17, 2020 | Healthcare Marketing Firm News

According to a new article on ITPortalPro, digital transformation totally has changed how and when organizations engage their audiences, and you can be sure it’s had a lasting impact on healthcare PR and marketing strategies as well. A new post by author Cara Sloman...
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