Healthcare White Paper
NATIONAL ASSOCIATION OF SPECIALTY PHARMACY
We conducted research into these trends and issues, providing color and interest for a healthcare white paper that otherwise would have been a tough read given the amount of data and analysis it contained. At the completion of the project, our team had successfully executed on this content marketing strategy, helping the NASP raise awareness of its survey results and effectively educate its various stakeholders. This healthcare white paper was promoted through a variety of avenues including public relations tactics and email marketing, and a lead capture strategy allowed the NASP to effectively monitor and measure its success.
Activate Health took on not only the analysis of volumes of data contained in NASP’s patient surveys, but also a rigorous process of third-party research about trends, opportunities and challenges within the areas of patient satisfaction and specialty pharmacy.
This healthcare white paper was created as a tool for building awareness among various constituents, including the media the legislators as well as pharmaceutical manufacturers, payers and patients.
Promotion of the paper through email marketing and public relations allowed the NASP to drive traffic to its site and measure its success while capturing valuable leads for possible new members.