Healthcare Media Relations
Our strategic healthcare media relations efforts put our clients in the headlines through a variety of trade media outlets.
Successful healthcare media relations is based on tried and true relationships with reporters who trust that you can deliver the goods when it comes to thought-provoking content. Activate Health has this proven history, which means that we can secure authored articles, guest blogs, letters to the editor, and other earned media opportunities on your behalf for a variety of B2B and industry publications. These publications target decision makers at health insurers, health information technology companies, health systems, specialty pharmacies and physician practices.
Of course, just because you have a relationship doesn’t mean a reporter or editor doesn’t mean your story will fit their needs. That’s why we conduct an analysis of recent coverage, industry trends and insights that match up with our client’s media goals and each publication’s needs. We also consider the unique style guidelines and submission requirements for the outlet, to ensure that reporters know we’re doing the legwork to make their job easier. Only then do we attempt to develop a media relations strategy, including a pitch that is personalized to every reporter and publication.
HEALTHCARE MEDIA RELATIONS TRACKING
We always track the results we've achieved for our PR clients on a monthly basis. This helps our marketing partners showcase the value of their public relations spending, and justify their budget by demonstrating real and measurable return on investment. If you're not getting this kind of data from your healthcare PR agency, it might be time to consider another firm that get better meet your needs.
When required, we can also monitor the entire scope of our client’s media coverage while benchmarking their healthcare media relations against that of their competitors. This means we’re not only tracking the results of our active outbound PR efforts, we’re also tracking media mentions and stories that arise from inbound PR and internal healthcare media relations efforts.
MEDIA RELATIONS TRACKING
Alongside these efforts, we can conduct media training, when necessary, to ensure that a reporter's interviews with C-suite executives and thought leaders are accurate, sound-byte worthy and stay on track with each client’s healthcare media relations goals. This can involve training for just a handful of key spokespeople, or an organization’s entire leadership team.
Below are just a few examples of the successful healthcare media relations results we’ve delivered for our clients across the entire sector. While we can’t guarantee your organization will receive coverage for every pitch, we have a proven track record in the trade media space, giving B2B clients the edge they need to promote brand or brand awareness among all types of healthcare buyers and influencers.