Identifying healthcare marketing strategies that resonate with your target audience and deliver meaningful ROI requires a lot of expertise in today’s rapidly changing industry. The amount of regulation, consolidation and growth happening in this space is overwhelming. Even if you’ve been in the industry for many years, there’s still a lot to learn. That’s because much of the healthcare industry still operates in silos today. You probably understand your organization’s market and stakeholders very well, including your competitors, customers and suppliers. However, gaining a grasp of the world beyond isn’t always so simple given the nature and complexity of this space.
That’s why agencies with expertise in healthcare marketing strategies, like Activate Health, are in a unique position. We work with companies across the entire spectrum, gaining the type of knowledge needed to help you understand this industry. We’re using this information to help individuals just starting out their careers, transferring from another industry into B2B health care or looking to refine their existing healthcare marketing strategies. It’s also why we created our new guide: Who’s Selling Who in B2B Healthcare. It will give you a foundation of knowledge about many different entities in the healthcare system—health plans, specialty pharmacies, health systems and hospitals, health technology firm and population health companies.
We can probably all recall starting out our careers and how overwhelming it was to learn the basics of B2B health care marketing and sales, never mind more advanced healthcare marketing strategies. What do specialty pharmacies buy and sell? Is a health plan a payer? How does the underwriting process work? Should healthcare marketing strategies for a small, regional hospital and a large health system be the same? While we can’t cover all of the ground within this industry, we hope that this guide will give a strong foundation for some of these concepts, helping you ask the right questions and start looking for more intermediate knowledge.
Of course, having the right marketing firm on your side is another valuable way to impress your leaders with incredible healthcare marketing strategies that drive measurable ROI. Once you’ve downloaded our new guide and shared it with friends, mentees and colleagues, we hope you’ll give us a call to find out more about what we can do for you and your organization!
Learn who’s selling who in the world of B2B health care marketing by downloading our free guide.