Health Care Marketing Strategies

One of our many recommended health care marketing strategies includes pursuing awards on behalf of our clients. These include executive and company awards on both the local and national levels. This strategy increases the visibility of the company (and its executives), improves employee attraction and retention, and raises brand recognition. As an added benefit, our clients’ organizations receive earned press coverage when these awards are promoted by third-party publications and industry media. While this might sound straightforward, winning legitimate awards and recognition is highly competitive. Any agency worth its salt will never guarantee media coverage for a client, awards included. That’s why our tried-and-true approach relies on larger, integrated health care marketing strategies and tactics.

Striving to win an award begins with a thorough, thoughtful nomination. We delve into an organization’s background to get a clear understanding of its positioning, value proposition and visibility goals. This helps pinpoint the type of award to research. For example, a local health system can benefit from both state-based and national industry accolades to drive awareness among potential patients. However, a national population health firm that’s selling to payers might derive more benefit from trade-based executive recognition rather than regional business journal accolades. It’s easy to want to submit for every award program, but it’s not always the best strategy. For instance, one of our clients in the health tech space wanted to reach enterprise-level hospital systems. However, their award wish list only included consumer-geared and local tech awards. We helped them restrategize by zeroing in on the programs that their key buyers and influencers would notice.

At the same time, our healthcare marketing strategies are always heavily research-driven, whether we’re helping with an award application or a digital campaign. We can make informed recommendations because we dive deep with our clients into every initiative. And while awards may seem simple, Activate Health does all the heavy lifting from researching and drafting nominations and submissions to fact-checking required data points and getting the green light from legal. When winners are announced and our clients receive the good news, we also leverage all the great buzz around their recognition to inform a whole host of content, such as:

WHY BEING SELECTIVE WORKS

We know how to navigate the crowded award landscape and can weed out low-visibility awards and even those that could detract from your company’s brand. That means we’re optimizing your time, driving the most potential benefit, and aligning with your existing healthcare marketing strategies for the best impact.