At the close of 2020, many of the top healthcare marketing firms reflected on a year marked by a global pandemic and the communications and marketing initiatives that came about as a result. The most successful agencies were able to anticipate and address the changing needs of customers who were faced with incredible obstacles and challenges in reaching their key stakeholders. That’s why we’re particularly excited to announce that Activate Health was named a top advertising agency by Design Rush in several categories. We are also proud of this distinction given the nature of our work serving leading health systems, health plans and healthcare technology organizations. These entities help keep patients safe, care coordinated and clinical resources available during this difficult time and we are honored to play a small role in the work that they do every day.
Activate Health’s team of creative staff members, researchers and strategists have specialized knowledge of the healthcare industry, having worked as in-house marketers at various organizations like health plans, health IT companies and health systems. Reflecting on 2020—a year that was far from normal—one of our responsibilities as a top healthcare marketing firm was to respond quickly and execute on various communications and outreach strategies for our clients in this dynamic environment.
Because of this, we’re extremely proud of the recent recognition by DesignRush, which named Activate Health as the number one firm in their list of the Top Creative Agencies. Also ranked in this category are agencies like:
- Joseph Studios, with expertise in public relations, email marketing and more
- Stack Influence, specializing in social media and influencer marketing
Across healthcare, we, our clients and colleagues such as the other top healthcare marketing firms on this list, witnessed a rapid shift to virtual interactions since the beginning of the global health crisis. This was just one of the trends that made waves in our industry.
With many people working from home and spending more time online, digital and social network usage and interaction was up significantly this year. Surveys continue to find an increase in screen time due to the pandemic, making it prime time to capitalize on social media and influencer reach to build your brand. And amidst a flood of news, updates and other digital interactions, busy marketing teams are tasked with cutting through the noise to reach their brand’s target audience. To alleviate much of the heavy lifting that comes with this research-intensive process, it’s helpful to partner with a top healthcare marketing firm like Activate Health that can provide your organization with actionable insights based on accurate, up-to-date market research.
In fact, DesignRush, which is a B2B marketplace that seeks to connect brands with reliable partners to achieve their marketing, branding and overall business goals, also ranked Activate Health among other top healthcare marketing firms in several important categories, including the Top Influencer Marketing Agencies and the Top Market Research Companies.
If your team is seeking a partner to support your marketing efforts, we’d love to have a conversation! You can reach out to us here. And as we enter into a new year, we wish you all a bright and successful 2021.